VoteApp.io

My Role:

  • Prototyping

  • UI Design

  • UX Design

  • Branding

  • UX Research

  • Strategy

Methods/Tools

  • Competitive/Comparative Audit

  • Scenarios

  • Sketching

  • Storyboarding

  • Surveys

  • Speed Dating

  • Information Architecture

  • Wireframing

  • Usability Testing

  • Design/Prototyping

    • Sketch

    • InVision

    • Axure RP

  • Presentation

    • Keynote

VoteApp.io is an application designed to educate voters on political candidates. Unaffiliated with any political party, it would create a safe, neutral, and educational platform to encourage civic engagement.

Goals

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Phase 1

Existing research in behavioral psychology and gamification was found to determine how users might interact with VoteApp.io. A competitive audit apps with similar functions, in order to understand common user interface patterns. Overt gamification is tempting, but distracting for users from the app’s central message. Self-reported information from users towards VoteApp.io’s design concepts aided in our research.

Using early feedback from users, a user flow and rough prototypes were created. Feature concepts were tested with 6 participants, exposing them to design ideas via storyboards and value-based questions.

Phase 2

We began by creating mid-fidelity prototypes. This was followed up with information architecture. Usability testing was conducted with 5 participants, walking them through a given scenario. Observing their experiences with the prototype identified pain points and areas of opportunity for further development. The app’s initial artistic direction was also solidified via the clients requests.

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“So that’s what I want to find out, like, where them dollars are coming from!”

- Kenny Washington, Restaurant Manager | Minneapolis, MN

Phase 3

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With the results of all our research, we were then able to synthesize the overarching themes that we previously mentioned: neutrality, credibility, and privacy. A high fidelity-interactive prototype was created along with scenarios to explain the apps key features and user flows.

Neutrality: Access to nonpartisan, impartial, and unbiased viewpoints of politicians

Credibility: The trustworthiness of data sources and the creator of the app

Privacy: Transparency of the app’s usage of personally identifiable data

Looking Ahead

Next steps are to conduct further research into trust-building with users and the viability and desirability of a filter feature as well as to understand the app’s impact on millennials’ voting experience.